Work
Our client portfolio spans all sizes and industries, from scale-ups to global players in technology, cyber security, mobility and human resources to name a few. More often than not, we meet our clients at a stage when they have already crafted - or started crafting- their company and/or brand story.
Alcatel-Lucent Entreprise
Context
Alcatel-Lucent Enterprise is a provider of communications, cloud and network solutions.
While the health crisis has accelerated the move towards remote work, ALE is ahead of the curve on hybrid work issues, having implemented a teleworking agreement as early as 2009. Fabriq suggested positioning ALE as an innovative expert on these corporate issues.
Approach
In June 2021, as health restrictions at work were about to be relaxed, and employees allowed to return to on-site work, Fabriq wrote and circulated a proactive pitch summarising the issues surrounding hybrid work and offering to discuss the subject with Eric Léchelard, the company's HR Director.
Results
As a result, this led to 3 great pieces of coverage:
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An interview with Le Monde, one of the main French national newspapers
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A TV report with France 3 Bretagne, with a shooting in ALE’s offices and an interview
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A TV show in France 3 Bretagne, with an interview.