France is entering a decisive technological cycle. The acceleration of AI, the pressure on semiconductor supply chains, the rise of mixed reality, the return of the metaverse in a more pragmatic form, and major regulatory milestones will shape how global companies operate and communicate in 2026. At Fabriq, we work with international tech companies entering or expanding in the French market. Every year, we analyse the signals coming from the media, policymakers, industry play

Last year, I took on an exercise that was as simple as it was subjective: drawing up a list of the people who matter in French tech. There was no scientific method behind it, just my perspective as someone passionate about this ecosystem. I gathered women and men who dominate the media landscape and social networks, whether or not we agree with their opinions. What interests me is their ability to influence conversations. Last year’s list, “ Here Are The Top 16 People Who are

Tools are changing, expectations are evolving: how can communication and public relations industries reinvent themselves ?

As an observer of the world of new technologies for two decades, both in France and internationally, I wanted to share with you what I...

"When nudges work well, they don’t feel like nudges at all." Richard Thaler