Any company that wishes to stay relevant needs to stay on top of trending conversations and share expert views on topical issues. To that end, our team at Fabriq has developed a programme that monitors editorial trends and helps with planning our clients' PR tactics based on their topics. It's calledThe Listening Post.
In The Listening Post, we sort out trends into three different categories:
Past trends - Tired
Current trends - Wired
Upcoming trends - Expected
Trend monitoring also helps us understand how to respond to them, or in some cases how to not respond to them (where GDPR might be involved), as well as how to plan for upcoming trends.
We wanted to share our findings with you, which is why we’ve been very busy working on this first edition of the Listening Post report, that you can discover for free. All you need to do is sign up to our mailing list.
We can’t wait to hear your thoughts!