BUILDING BRAND AWARENESS FROM ZERO TO ONE

Context

WorldRemit aimed to challenge Western Union and Moneygram by offering instant money transfert from mobile/online to bank accounts, mobile money or cash pickup. They were unknown in France and they selected Fabriq to support their PR in France.

Approach

In a year, we went from an inexistent brand to a reference into the Fintech area. We used our core PR methodology: Building an attractive brand + Developing news worth sharing + strengthen relationship with journalists.

Results

We’ve had major articles in all nationals, business and finance publications. WorldRemit became one of the hottest companies coming from the UK and being invited as speakers in industry events.