PIVOTAL BRINGS SILICON VALLEY'S SECRET SAUCE TO EUROPE

Context

Pivotal wanted to showcase a work they’ve done for Orange France in developing a B2B application.

Approach

Fabriq recommended a two steps PR approach. The first one was to talk about how Pivotal is bringing their Silicon Valley’s secret sauce in a context of aggressive entrepreneurial initiatives from the government. WeWork launched its first location in Paris and we wanted to capitalize on Pivotal’s presence to talk about their way of work.

The second step was to announce in a duet with Orange, the partnership on a top tier publication.

Results

We have generated two pieces of coverage as targeted initially. A great piece in a major It publication about new ways of working for IT teams, and another piece of coverage in Les Echos announcing exclusively the partnership with Orange.