THE TWO PIZZA RULE CAMPAIGN
Building a strategic narrative around the 2 Pizza Rule. In other words, surfing on the meet-a-holic trends to build some expertise on working efficiently.
This story would help us reaching out wider than IT B2B targets. Even consumer. It could be used as a reminder for those who received already the product information and as an interesting topic for the others.
We are conducting research on what businesses are more or less addicted to meetings and then draw a productivity long tail where we could figure out productivity lowering according to number of people attending meetings.
This campaign did and still generate coverage in different cycles of campaigns. We've had 20 coverage so far and we are expecting to at least double the number of articles by the end of year 2018.